News
Dublin, 24th January 2012
Grassroots Football Competition to Showcase best of Irish Football Talent
It was announced today that one of Europe’s leading youth club football teams will play in Dublin this summer as part of the inaugural Coca-Cola Irish Cup competition.
The Ajax 1997’s, made up of Ajax Under-15 players from their Greek, Cypriot and Dutch academies will play in the AUL Complex on Sunday July 15th in exhibition matches against International opposition.
The teams will be in Dublin as part of a weekend of youth football competitions featuring over 50 teams, both female and male, from across the Republic of Ireland, Northern Ireland, the UK and Europe. The tournaments will be played in a round robin and knock-out format between July 13th and July 15th 2012 in the AUL complex in Dublin.
Speaking at the announcement, Managing Director of organisers DBSportstours David Berber said:
“It was always my dream since starting this company to bring some of Europe’s most high profile clubs to Dublin to showcase the best of Irish and European talent. I believe Irish football at grass roots level has made significant progress in recent years with the introduction of academy-style programs similar to that of premier league clubs, the benefits of which we will see in our senior team in years to come and which will be on display in Dublin this summer. We’re delighted to have the support of Coca-Cola, which can only add value to this tournament”.
Also speaking at the announcement, John Coffey, Sponsorships Manager with Coca-Cola HBC Ireland said:
“We’re delighted to be title sponsor of the inaugural Coca-Cola Irish Cup competition, and are looking forward to an exciting summer ahead. 2012 is an important year for Coca-Cola and football, and this high profile grassroots tournament in Dublin will feature the best of domestic and International football talent of the future”.
Full details can be found on www.dsportstours.ie
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For more information, please contact:
Public Affairs and Communications Manager
Coca-Cola HBC Ireland
Phone number: + 353 1 880 7100